Benefits of Foot Traffic Analytics

The volume of user traffic at a certain area or point of interest is measured using foot traffic analytics. 

As a consequence of COVID-19 and shop closures, all of the clothing stores we looked at witnessed a significant decline in pedestrian traffic in mid-March. Kohl’s, on the other hand, appears to have regained almost all of its daily foot traffic by late June.

We may compare foot movement among Kohl’s and other, smaller department shops by looking at the percentage growth in foot traffic. Significantly, higher-end major retailers, such as Nordstrom, are regaining foot traffic more gradually than lower-cost department stores, such as Kohl’s.

Marketers Can Benefit from Foot Traffic Analytics

Recognize Foot Traffic Patterns

You may study foot traffic trends for a single location or site, as well as several locations and places, using foot flow analytics. If you have many business areas, foot traffic statistics can help you figure out how well each one is performing and what makes each one special.

You can also discover how consumer base is comparable or different by fragmenting foot traffic by area or region. You could even segment your data by time of day to identify when your company locations are most likely to be crowded.

In early and mid-June, despite COVID-19, visitation to Kohl’s stores in Texas reached and even surpassed usual levels. Trips to Kohl’s stores in California, on the other hand, improved slightly in June but were much lower than in Feb 2020.

Modifications in Foot Traffic Patterns Can Be Spotted

Pedestrian traffic at your firm may fluctuate as customer behaviour shifts. A new trend, new competitors, or a goods recall might cause customer behaviour to shift at any time. As shown above, COVID-19 caused a significant shift in consumer visit patterns for several businesses.

Pedestrian paths analytics may help you detect changes in customer behaviour more rapidly, as well as measure the impact of such changes on your organization.Click here if you want to look for foot traffic tracking.

Compare and contrast pedestrian paths patterns with those of competitors.

By analysing your business’s foot traffic data to those of your rivals, you may see how comparable or unlike your companies are. Certainly, you may find that your competitors‘ peak days are weekdays, but that your whole business has more customers on weekends. In fact, buyer profiles, consumer loyalty, and trade sectors can all be compared.

Add foot traffic data to your sales data.

You most likely already have sales figures for your company on hand. If that’s the case, you can estimate customer exchange rates in the real world by combining foot traffic information with sales data. Do the folks that come through your doors buy something? Do you see an increase in sales when foot traffic grows, or do you see a flattening of sales? You can accurately evaluate very well how your business engages potential buyers but how many of your store visits turn into regular customers by merging store visit information with other sources of data.

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