When you have a physical store, one of the main factors that you need to focus on is to increase the foot traffic to your shop. Foot traffic plays a huge role in the success of your store. When more people come to your shop, you’ll gain more customers and you also get to expand the reach of your brand even if some people don’t buy on their first visit. With those things alone, your business could get a lot of benefits that would keep it going for a long time.
If you’re still starting out, you could be wondering how to boost foot traffic and attract more people to your shop. To help you out, here are some tips and techniques you should try out.
Create an Eye-Catching Sign
First, you’ll need an eye-catching signage to be placed outside your store. Create a sign that would stand out among the rest of the signs on the sidewalk. Make it more creative than just simple black block letters on a plain white sign. Be creative in using colours, fonts, shapes, and other design elements to make your signage pop. Don’t forget to install signage lighting to brighten up your sign when it’s starting to get dark.
Create a Wonderful Window Display
Your shop’s window display could either make or break the interest of passers-by. No matter what kind of shop you have, it is important to create a great window display that tells a story and attracts the attention and interests of people passing by.
It’s all up to you on how you could make an interesting display using your products. You could even add other elements like signs and slogans to make your display more interesting. You could even showcase your latest and featured products to pick the curiosity of passers-by.
Install a Welcome Mat
First impressions have a great effect on potential customers passing by your shop. You could help your store make a great first impression starting at the entrance itself. Installing a welcome mat and other custom commercial mats help a lot in creating a good first impression to customers.
Look for a bold welcome mat that would really grab the attention of anyone passing by your store front. Aside from that, don’t forget to place your brand on the mat to leave a lasting impression on potential customers even if it’s their first time seeing your brand.
Add Some Greenery
Plants attract viewer’s eyes naturally, especially when they are in full bloom. If you have some landscaping space in your storefront, make use of it by planting beautiful blooms in a harmonious manner. If you don’t have much space though, having potted plants and flowers on your storefront also works the same way.
By creating an interesting and beautiful storefront, you can surely attract more eyes into your shop and boost your reach and sales through time. Make the most of your storefront space by incorporating these strategies.