There is no endpoint when it comes to maintaining your website. Of course, hardly anything beats having clinking glasses and making a toast to your recently launched website that looks amazing. But a few weeks or even months later, several companies find themselves asking the same thing: where’s all the traffic?
Creating a site is only one phase in the long road of sustaining a good, high-influenced website. Joining forces with a company that specializes in search engine optimization (SEO) will help the business continue to expand and gain more revenue.
But what’s a business with SEO? What are the SEO experts doing? How do you choose the right one?
What does an SEO company do?
Each SEO agency is special, but most of these companies have a common goal: to help your company grow. At the end of the day, SEO’s task is to work with you to push leads, telephone conversations, retail visits, orders, and more through searches.
Just like you might employ an accountant to effectively execute and enhance your books or hire a cleaning service to tidy up your office every week, working with an SEO company means interacting with a company whose mission is to improve your search engine traffic.
The advantages of collaborating with an SEO company
If you’re thinking of working with SEO, you’ve already learned about the obvious advantages: more skilled web traffic, leads, and income. Although these are primary, underlying benefits, there are several other measurable benefits of working with SEO.
Some of these include:
- Spend time running your own department without worrying about traffic.
- Have an expert for all the different kinds of SEOs.
- Marketing education for the company to grow.
What should an SEO company’s services include?
Trying to break down the specific goals that SEO is focused on can be difficult. Every business (whether a local SEO agency or an ecommerce SEO agency) works differently, and every project is special, so there are a lot of factors involved at stake.
That said, many strategies are common across businesses and campaigns, so we’ve put together a summary of what SEO is doing and key questions to ask:
Study and assess your website and your target audience
How well is your site doing right now?
What fits best for the industry’s competing companies?
What phrases are you looking for the intended audience?
What are the fair results to expect from your SEO budget?
Propose adjustments to the SEO on-page
Are the titles and meta reviews of the page optimized?
Is the content of your website simple, succinct and SEO friendly?
Are you talking about your offerings and value-adds in the right tone?
Are the pages configured for the right keywords and themes?
Make improvements to the off-page SEO
Is your website getting links and references across the web?
Does the configuration of your server function properly?
How quick is your website going?
Is your website safe and providing a strong UX for you?
Provide consistent communications and regular updates
How often are you going to get SEO reports?
What’s included with the SEO reports?
What are your promotional goals?
How is your SEO company held up to date on market developments on a daily basis?
A successful SEO company will have a solid follow-up mechanism that allows constant testing, adaptation and refining of the plan behind the campaign and the website.